Submitted by: Submitted by ashwinraj
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Category: Literature
Date Submitted: 12/06/2011 01:19 AM
Decision Criteria for IB
Entry & Expansion Decision Model
Exporting
Additional Expansion Alternatives
Market Strategy
Summary
To identify criteria for selection of foreign markets.
To appreciate which market entry alternatives are available to companies.
To recognise export activities as a process developing over time.
To understand different entry startegies: sourcing, licensing,investment & ownership
Different Management Orientations in the Global Arena – EPRG Framework
Ethnocentric Orientation:
Characteristic of domestic & international companies
Opportunities outside the home market are pursued by extending various elements of the marketing mix
Polycentric Orientation
Characteristic of multinational companies
Marketing mix is adapted by autonomous country managers
Regiocentric or Geocentric Orientation:
Characteristic of global & transnational companies
Marketing opportunities are pursued by both extension & adaptation strategies in global markets
driving forces
Technology
Regional Economic Agreements
Market Needs & Wants
Transportation & Communication Improvements
Product Development Costs
Quality
World Economic Trends
Leverage
The Global/ Transnational Corporation
restraining forces
Management Myopia & Organizational Culture
National Controls & Barriers
decision criteria for IB
Political risk
Market access
Factor cost & conditions
Shipping consideration
Country infrastructure
Foreign Exchange
selecting foreign markets... should be based on a number of criteria:
market-related characteristics
cost-related aspects
the regulatory framework
tariffs, duties & non-tariff trade barriers
the importance of these selection criteria depends upon the industry & the markets taken into account
9W's
1.Who buys our product?
2.Who does not buy our product?
3.What need or function does our product serve?
4.What problem does our product solve?
5.What are customers currently buying to satisfy the need and/or solve...