The American Association of Advertising Agencies, Inc

The American Association of Advertising Agencies, Inc

April M. Torres

BA530 Marketing Management

16 November 2010

Abstract

The American Association of Advertising Agencies, Inc or 4A’s is the national association of leading U.S. advertising agencies. The association helps regulate the advertising agencies practices while improving standards in the industry. The 4A’s have many purposes to include promoting, improving, and representing the highest quality of information to help their member accomplish success. The services offered by the 4A’s have continued to keep its members satisfied, while advancing their benefits. The amount of tools that members are able to use gives an abundance of up to date information. The interaction with peers in the advertising industry allows the constant flow of networking to be performed by members created through the events of the 4A’s. Young professionals also benefit from the 4A’s by being able to participate in evening courses, internships, and scholarships. Ad-ID has allowed the 4A’s to expand their association and provide a web-based system for indentifying codes for each advertising asset. The military can use the support with certain contemporary issues from the 4A’s.

Keywords: The American Association of Advertising Agencies, Inc, 4A’s, Ad-ID

The American Association of Advertising Agencies, Inc or 4A’s is the national trade association of the advertising agency business and was founded in 1917. With their headquarters in New York City, 4A’s employs over 65,000 people by representing nearly 1,200 member agency offices in the U.S. 4A’s members produce approximately 80 percent of the nation’s total advertising volume (Barron's Educational Series, Inc., 2000). 4A’s objectives are their way to contribute the needs of companies and clients to advertising agencies throughout the nation to improve the efficiency of operations. This management-oriented association offers its members a large variety of marketing...