Submitted by: Submitted by supersimu
Views: 299
Words: 369
Pages: 2
Category: Other Topics
Date Submitted: 12/06/2011 08:25 PM
Executive Summary
• DO THIS LAST
• Brief summary (less than a page)
• 1 page
• Highlights the key points of your analysis (strategic analysis)
Introduction & Company Overview
• Yahoo – who are they? Who runs them?
• Who is the management team? What are their qualifications?
• Why did this company start? – easier for search (help people – realized that if they used ads, they could make money)
• 1994 – Altavista
• 1994- AOL - America Online (company that provided internet)
• Dial-up internet – through phone lines, not cables
Mandate
• Why this company exists and what they plan to do with their company
• You cannot be everything to everybody (we have to choose a target market, goals to accomplish and a purpose
• Mission or Core Purpose
o What is your company going to do?
o E.g. Walmart – We will provide our customers with reasonable quality at the lowest price possible
• Vision and/or Major Goals
o Where is this company going in the future?
• Core Values or Guiding Principles
o What does your company value? What do I believe in?
o E.g. Environmentally friendly, high customer service standards, lowest price, reasonable quality
• Stakeholder Analysis
o Stakeholder – somebody who is interested in your company for some reason (they count in your decision making)
Customers or Clients
Shareholders – people who own stock
• Private (people own it- e.g. 2 owners), Public (people can buy it)
• When you buy a stock, you are buying a tiny piece of that company
• You want to eventually sell it when it is worth more
Employees -
Government –
Industry Organization –
E.g. of a mandate: http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html
External Analysis
PESTEL
Political
Economic- make money off advertising; without this revenue, they have nothing (hosting email servers, hosting services that are free to the end user). Changes in bank rate, borrowing, economic
Social – In 1994, people are...