Marketing Plan for West Jet Airlines

STRENGHTS

• West Jet is now the number two airline in Canada.

• West Jet Airlines Ltd strategy is simple: offer low-fare, point-to-point air travel on Boeing 737 jet aircraft to customers across Western Canada.

• West Jet added its first four Next-Generation Boeing 737-700 aircraft.

• West Jet has also continued its growth and found opportunity to expand its routes into United States.

• West Jet focuses on safety, high-efficiency structure, motivated personnel, and customer service.

• West Jet has also won Airline Staff Service Excellence Award North America at the 2010 World Airline Awards presented in Hamburg, Germany.

• West Jet is Canada’s preferred airline, offering scheduled service throughout its 68-city North American and Caribbean network.

• West Jet pioneered low-cost flying in Canada.

• West Jet offers increased legroom, leather seats and live seatback television.

• West Jet strives to be one of the five most successful international airlines in the world

• West Jet has achieved over 15 percent market share, or more than $1.7 billion of Canadian airline industry market (passenger service).

• West Jet focuses on strategic hiring, training, and rewarding service oriented employees.

• West Jet has improved its customer service through rewarding excellent employees. To ensure this West Jet has a reward system.

• West Jet has a system which monitors and rates the agent for friendliness, knowledge and their ability to take control of the call.

• West Jet has been ranked as a top employer on Mediacorp’s annual “Canada’s Top 100 Employers”.

• West Jet is known to have the most admired corporate culture in Canada.

• West Jet airline is known for its friendly atmosphere and the employees are known for their enthusiasm.

• West Jet focuses on creating a “culture of ownership and empowerment” for its employees, with 85% of the employees owning West Jet shares.

• West Jet employees assist their customers in very pleasant manner.

WEAKNESSES...