E-Business Market in India

MARKETING ASSIGNMENT ON

E-BUSINESS MARKET IN INDIA

Submitted to

Prof. Ranbir Singh Sodhi

In partial fulfilment of course requirements in

Marketing Management -2

By

Abhaya Acharya (2011184), Ankeet Shantanand Kantak(2011192),

Arshya R Y(2011199), Chris Gurjao(2011206), Jerry Varghese(2011213)

PGP I - Goa Institute of Management

November 01, 2011

E-BUSINESS MARKET IN INDIA

INTRODUCTION

E-Business and E-Commerce has been seen as both the icon of globalisation as well as its rising feature. E-Business is the application of information and communication technologies in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of IT to enable the external activities and relationships of the business with individuals, groups and other businesses.

Both e-business and e-commerce rely on the internet to accomplish their goals. Conducting E-Business includes buying and selling of products and services, servicing customers, collaborating with business partners and conducting other intra business tasks. E-business applications strive to give a good idea of their company, promoting the values they use to market their products. In e-business, ICT (Information Communication Technology) is used to enhance one’s business. It includes any process that a business organization (either a for-profit, governmental or non-profit entity) conducts over a computer-mediated network. A more comprehensive definition of e-business is: “The transformation of an organization’s processes to deliver additional customer value through the application of technologies,...