Honda

Product Mix and Distribution Structure Study

Submitted By ANKUR MAHESHWARI Roll No. 2011131 Section C

Product Mix and Distribution Structure Study

HONDA

HONDA India

Honda Siel Cars India Limited (HSCI) is a joint venture between the Honda Motor Company of Japan and Siel Limited (a Siddharth Shriram Group company) for the production, marketing and export of passenger cars in India. It began operations in December 1995. It operates production facilities at Greater Noida in Uttar Pradesh and at Bhiwadi in Rajasthan. The company's total investment in its production facilities in India as of 2010 was over 16.2 billion.

Product Mix

HSCI currently has six different car models and thus has product width of 6; it produces the following vehicles in India for local and export markets:      Honda City (Launched 1998) Honda Accord (Launched 2001) Honda Civic (Launched 2006) Honda Jazz (Launched 2009) Honda Brio (Launched 2011)

HSCI imports the Honda CR-V for sale in the local market.

A detailed breakup of product mix is shown in below table: Model BRIO JAZZ CITY CIVIC ACCORD CR-V Variants E MT, S MT, S(O)MT, V MT Basic, X, Select E MT, S MT, V MT, V AT S MT, V MT, V AT, V AT Sunroof, V MT Sunroof MT, AT, V6 AT 2 WD, 4WD AT, 4WD MT Product Depth 4 4 4 6 3 3 Type Hatchback Hatchback Sedan Sedan Sedan SUV Class B B+ C C D D

The company’s products are not manufactured using 100% local parts; some parts are imported from Japan. Indigenization level for Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility, are 80%, 77%, 76%, 74% and 28% respectively. 2|Page

Product Mix and Distribution Structure Study

HONDA

Distribution Structure

Manufacturing Units

Honda Siel Cars India has a strong distribution network spread across the country. HSCI has two manufacturing units in India. HSCI's first manufacturing unit is at Greater Noida, it commenced operations in 1997. Setup at an initial...