Submitted by: Submitted by 3rdking
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Category: Science and Technology
Date Submitted: 12/09/2011 04:39 PM
McBride Marketing
BSA 310
October 16, 2011
McBride Marketing
“McBride Financial Services is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. The company intends to expand its operations into Wyoming, Montana, North Dakota and South Dakota.”(Apollo Group Inc., 2004). McBride Financial Services strives to be the leader in helping customers seeking low cost mortgages in a five state area. The intent of McBride Financial Services is to use technology to help cut back on labor costs and return those savings to clients and potential clients. The goal is to implement market research that would help better understand the target market that will lead to a better design of the media that would best cater to attracting the target markets. This paper will discuss the target market that McBride Financial Services is trying to attain, the market research that is needed for McBride Financial Services, the advertising media that is recommended, and the consideration that McBride Financial Services would need to understand and research regarding internet marketing as part of the media advertising.
The target market that McBride Financial Services is soliciting is professionals purchasing a primary or secondary residence, retirees purchasing a primary or secondary residence, and families and/or individuals purchasing recreational properties. (Apollo Group Inc., 2004.) The target market selected by McBride appears to be on target.
Market research is the process of gaining information about your market. Preferably, this is specific information about the target market and the key factors that influence buying decisions. The information that would need to be collected is primary data which is data collected directly from potential clients and secondary data which is information that has already been collected by other parties and is available to outside...