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http://smallbusiness.chron.com/meaning-mass-market-3450.html

Mass Marketing

Companies use mass marketing to promote a single product or service to as many people as possible without differentiating how various segments of the market might respond. For example, a fast-food chain might offer the same hamburger promotion at all of its franchises to create a demand for its new product.

Disadvantage of Mass Marketing

The disadvantage of mass marketing is its limited appeal. Consumers don’t all think alike, so what works well in one geographic region or for one demographic might not work well for others. For example, a hamburger promotion might be a hit in college towns but founder in well-off suburbs.

The undifferentiated marketing strategy focuses on an entire target market rather than a segment of it. This strategy employs a single marketing mix -- one product, one price, one placement and a single promotional effort -- to reach the maximum number of consumers in that target market. "Marketing," by William M. Pride and O. C. Ferrell, gives commodities says sugar and salt are examples of products that might be marketed effectively through an undifferentiated strategy, as many consumers in the overall market have similar needs for the products. Pride and Ferrell note, however, that success with undifferentiated marketing also depends on the marketer having the resources and skills necessary to reach a very large audience.

Segmented mkt:

he process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.

Differentiated Marketing Strategy

A differentiated marketing strategy targets different market segments with specific marketing mixes designed especially to meet those segments' needs. Each mix includes a product, price, placement and promotional...