Nightclub Business Plan

International Player’s Business Plan

By: Daniel Gordon, Trang Hoang, Stephen Bold, Che Yuzhu, Antoine Hamelin, Alexandre Laine, and Victor Any-Graah

Introduction

For this project, we came up with an idea by simply noticing imperfections with the nightlife scene at Miami University and brainstorming ideas to make it better. When a student “goes out” on the weekend and isn’t referring to going to a house party or an apartment, that student is undoubtedly going “Uptown”. Although as students we grow to love and take pride in our precious Uptown, an outsider would likely view this four-by-three block, bar-littered area as crowded, dirty, and unappealing. With the combination of Steve, Trang, Che, and Daniel’s 4+ years of experiencing the Oxford nightlife along with a fresh perspective from Alex, Antoine, and Victor, all of whom had just arrived here from France just weeks before the start of this project, we arrived at the idea of starting an upscale nightclub that would attract not only Miami students, but young-adults in surrounding areas as well. The name of our nightclub would be “Club Mist”.

Business Environment

Before diving into the specifics of our business plan, it is essential to do an analysis of the area in which we wish to start our business. Analyzing our strengths, weaknesses, opportunities, and threats of starting an upscale nightclub in Oxford sheds some light on the possibilities and limitations of the idea and will help us to understand our business situation better. Our key strength is that we would be the only place in Oxford that offers a high quality clubbing experience. The two closest competitors, Brick Street and The Woods, are almost always over-packed with lines out the door which is undesirable to the consumer. Why wait in line (especially during the cold weather seasons) to get into an overcrowded and annoying club? We have many special features which will set us apart of the rest of clubs in Oxford. One of these will be having...