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Category: Business and Industry

Date Submitted: 12/12/2011 01:32 AM

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Learning Outcomes

The learning outcomes at the end of this assignment are for students to have the ability to:

• Demonstrate a basic knowledge of organisation and an understanding of the internal and external environment in which business operates

• To assess the situation and apply the relevant information based on theories and models learned

• Demonstrate competence in the use of written and oral communication skills using a range of techniques and technology

This group assignment constitutes 20% of the module total marks and you are required to write a 3000 word essay based on the case below;

Task A: Report (50%)

You are required to select a company in the private sector and gather sufficient information on the company’s internal and external environment and explain how these factors influence the business

Your assignment should include

• Internal environment

- nature or description of the business;

- the mission, vision and objectives of the company;

- management or organisation structures; and

- the respective departments or divisions and their roles or strategies

• External Environment

- The political-legal, economical, social, technological and competitive environment forces that affect the business.

You may gather information either by face to face or e-mail interview with a busness manager or through other methods of research.

Deliverables

1. Essay length should be approximately 3000 words; any part(s) of the answer exceeding the word limit will be disregarded.

2. You should have a minimum of 5 references to substantiate your research and report writing.

3. You are REQUIRED to use proper referencing methods for this assignment – Harvard Name Systems of referencing.

4. Essay should be well structured and the use of proper headings for topic separation is encouraged.

5. Your essay must adhere to standard documentation standards:...