Advertising & Sales

Promotion Strategies:

Getting Shelves: they get or purchase shelves in big departmental stores & display their products in those shelves in the style which show their product clearer & more attractive for the consumers.

Eye catching position: keeping their products near the entrance of the stores

Sale Promotion: company do sponsorships with different libraries, colleagues, schools and sponsor their sport events and other extra curriculum activities for getting market share.

Distribution channels :

Direct Selling: in direct selling they supply shops by using their own transport.

Indirect Selling: they have their resellers & agencies to cover all areas, because it is very difficult for them to cover all areas of Jordan by their own, so they have so many resellers & agencies to assure their customers for availability.

Advertisements:

• Print Media : producing text and image, typically with ink on paper using a printing press

• Point Of sale Material : Posters , Stickers display in the stores & in different areas

• TV Commercial: As everyone knows that TV is a most common entertaining medium, so TV is one of the most attractive ways of doing advertisement.

• Online Advertising : using social Media such as ( Facebook , twitter , LinkedIn, YouTube )

Expected business improvement

Everything starts from the attitude of consumers behavior, and the basic key to attract the consumers is to throw the “Money away “

Coming year is the challenging year for the industry of QPP, they have to take lots of decisions that how to increase the production and where they have to spend money.

For gaining success in coming year they have to have some important thinks like:

1) Loyal customers are important for companies success

2) Workers should be the brand centric not the promotion centric

3) They should know how much to for the brand activities

4) They should also know how much to do with the promotion activities.