Introduction to Retail (University Material)

B122–An introduction to retail management and marketing

Book 1

What is retailing?

Prepared by Fiona Ellis-Chadwick

T AR ST

1

This publication forms part of the Open University module B122 An Introduction to Retail Management and Marketing. Details of this and other Open University modules can be obtained from the Student Registration and Enquiry Service, The Open University, PO Box 197, Milton Keynes MK7 6BJ, United Kingdom (tel. +44 (0)845 300 60 90; email general-enquiries@open.ac.uk). Alternatively, you may visit the Open University website at www.open.ac.uk where you can learn more about the wide range of modules and packs offered at all levels by The Open University. To purchase a selection of Open University module materials visit www.ouw.co.uk, or contact Open University Worldwide, Walton Hall, Milton Keynes MK7 6AA, United Kingdom for a brochure (tel. +44 (0)1908 858793; fax +44 (0)1908 858787; email ouw-customer-services@open.ac.uk).

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