Retail Icm with Rama

Retail ICM with RAMA

Beth Legersky

AB202: Building Customer Sales and Loyalty

Unit 5

12/11/11

Abstract

The National Retail Federation consists of professionals with experiences and expertise for sharing. The members have access for educational tools and industry news. RAMA is dedicated for helping the retail marketers and those who have supported and served them, for gaining knowledge and skills needed for moving up and on-ward in careers and for enjoying the processes of networking.

Retail ICM with RAMA

The National Retail Federation can help in retail IMC because it is a collaboration of professionals with the experiences and expertise for sharing. Members have an easy access for educational tools and industry news that they may not get on a daily basis. They have Solution Providers that help with resource directories for retail industry product and service providers to a reference center to help with research. The NRF gives industry news and government relations news (National Retail Federation 2011).

RAMA stands for the Retail Advertising and Marketing Association. It is part of the NRF’s marketing division. According to the web site, RAMA is a trade association of retail marketing and advertising professionals. A retailer can use this organization for educational and networking opportunities (National Retail Federation 2011).

RACie awards are awards that stand for the Retail Award for Creativity, innovation, and excellence. Every year the RACie awards honor the best in retail advertising and marketing. It can be TV, digital, or other communications. The best retail ads are judged on creativity, strategy, and results and are given a gold, silver, or bronze RACie (National Retail Federation 2011).

Three of the RACie award winners I like and why they are winners are:

Macy’s-Backstage 2011. Consumers see a sales associate happy to go look for a shoe for a customer in back because all the famous people who have lines sold at the store...