Personal Branding

NAME __________________________________________

Business Communications Fall 2010

Personal Branding statement

1. Identify What You Value: Your personal brand is ultimately a reflection of everything you value. For example, if you value honesty, then your brand will likely reflect the way you’re always honest with your clients and prospects. Or if you value knowledge, then your brand will likely incorporate the way you acquire, use, and communicate information.

So take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day. These values will become the foundation for your brand, as well as your personal mission statement. They will help you align yourself and everything you do with what you choose to stand for.

List 4 values:

1.

2.

3.

4.

2. Identify What Makes You Unique: With your values as your foundation, the next step is to determine your specific uniqueness. Everyone is unique and special in some way. For example, maybe you are the only salesperson on your team with children. In this case, you can relate to other parents on a different level than anyone else in your company. Or maybe you are the only one with a background in technology, so you know exactly how to meet the needs of people in that industry.

How are you different as an individual?

How are you unique?

3. Identify How You Want To Be Perceived: Branding is about other people’s perceptions of you. You have the power to control most of these perceptions with your actions and presentation. Obviously, some people simply won’t like you, and others will be jealous of you. But you can control most perceptions.

Consider how you want to be perceived in your future employers minds. Whether you like it or not, you already have a reputation with the people you know. Maybe you’re branded as the slob in the group, or the big mouth; whatever it is, you have a...