Benchmarking

Response:

• Motorola: Motorola has an extended history of innovation. For many years Motorola have worked to connect people to each other within the world in various ways. In 2008, Motorola announced that the company would options to renew the financial well being. The company is considering their handset business. The company has experienced significant problems within the cell phone industry. Motorola was difficulties with competing with others in the market offering new products.

• McDonald’s: McDonald's is the leading global foodservice retailer with more than 33,000 local restaurants serving more than 64 million people in 119 countries each day (McDonald's, 2011). In 2000, McDonald’s stock obtained market saturation. Because the restaurant was opening up new stores it was intruding upon the profitability of existing stores.

Generic Benchmarking: Topics

Instructions

In the Response row, identify the topics related to Best Snacks for which you need information to identify potential solutions to the Best Snacks problems identified in the Problem/Opportunity Statement.

• List three to five topics that each team member will research in peer-reviewed journals, on websites, or publications such as magazines or newspapers.

• Provide a justification for each topic you select.

Response:

• Innovation Concerns: Motorola’s introduce the RAZR line of handset. The RAZR took the industry by surprise. The company had to open a source that would be a major component within an emerging market. The investing management had to ensure that the company succeeds even when it was not a good idea and the core business needed additional focus. The company had to develop a strategy that would profits back into profitability stage for the stockholders. The company had to be competitive next to Nokia, LG, and Samsung all who were offering handsets that consisted of advanced operating systems. To create a dilution of resources Motorola began working within...