Swot Analysis

Running head : SWOT ANALYSIS 1

Checkpoint: Swot Analysis

Teresa Harris

BUS 210

December 4, 2011

University of Phoenix

Brianne Christiano

SWOT Analysis 2

Strengths:

The business I chose for SWOT Analysis is the Mothers House Cleaning Service.

The sole proprietor is qualified for this venture since she has experience in

sanitation management, and her plan seems to be well developed and

researched. The product (house cleaning) may better satisfy customer needs

than other cleaning companies since they provide extra services that many

cleaning companies do not provide, such as cleaning carpets, and cleaning

windows. The company seems to have targeted their market accurately, by

choosing customers who live in wealthy, high end neighborhoods, and can

obviously afford to pay for top dollar services. They are also targeting two income

families who do not have time for housekeeping, and may be willing to pay for

their services. This will start as a one person operation, and other employees

will be added later, and trained. The company focus appears to be on honesty

and detailed work. The amount of money needed to start the company has been

figured, as well as projected earnings over a period of time.

Opportunities:

There is some customer demand for a business like this, but there is also

quite a bit of competition and the economy is poor. The product range could be

widened to a small degree, possibly to include cleaning offices.

SWOT Analysis 3

There may be some opportunity for the owner to develop more distribution

channels and interact with customers to help improve business. With a good

training program for...