Competitive Analysis for Dirt Bikes

Dirt Bikes U.S.A.

Liangtian Liu

Xiaozhe Liu

Table of Contents

Performing a competitive analysis……………………………………..2-5

Abstract……………………………………………………………......2

Introduction of Dirt Bikes……………………………………………..2

Performing a Competitive Analysis…………………………………...3

Market Segmentation……………………………………………………..4

Relationship with Relevant Industries………………………………4

Expansion of Market Overseas……………………………………...5

Redesigning the customer database and reporting to sales and marketing……………………………………………………………...6-10

Abstract………………………………………………………………..6

How to redesign the database………………………………………….6

How to use the new database to help company………………………7

To find out the repeat Dirt Bike customers…………………………7

To find out Dirt Bikes customers who attend racing event…………8

To find out the average ages and years of schooling of Dirt Bikes customer………………………………………………………………….9

To find out customers who also own non-Dirt Bikes motorcycles…9

Reference &Appendix………………………………………………11-15

PART 1: Performing a competitive analysis

1. Abstract:

By analyzing the background information of Dirk Bikes USA, we perform a competitive analysis in the respect of competitors, competitive strategy and competitive forces of Dirt Bikes so that we can help the company develop rapidly in the near future.

2. Introduction of Dirt Bikes

Dirt Bikes USA is a small company who mainly focuses on the production of off-road motorcycles customized for racing and recreational riding. It was founded in 1993 and is located in Carbondale Colorado. Now Carl Schmidt and Steven McFadden own the company and are in charge of it. In the company, there are three departments, namely, Production, Administration as well as Sales & Marketing. (The specific organization chart is shown in the appendix, Figure 1.)

Dirt Bikes are famous for its good quality. It makes its own frames, shaping them to give them the unique spirited style for which the company is noted. What’s...