Consumer Behaviour Experiment

Consumer Behaviour

Final Project

Paper within Author:

Consumer Behaviour Johan Lindelöf David Larsson Cedric Ktorza Dr. Liangyan Wang December 2011

Tutor: Shanghai

Table of Contents

1 Introduction .............................................................................. 1

1.1 1.2 1.3 1.4 2.1 2.2 2.3 3.1 3.2 3.3 3.4 Purpose ..................................................................................................1 Research Question .................................................................................1 Hypothesis ..............................................................................................1 Previous Studies.....................................................................................1 Study Design ..........................................................................................2 Participants .............................................................................................2 Stimuli.....................................................................................................2 Survey ....................................................................................................3 Results ...................................................................................................3 Analysis ..................................................................................................5 Difficulties ...............................................................................................5

2 Research Method...................................................................... 2

3 Data Collection & Analysis ...................................................... 3

4 Conclusion ................................................................................ 5 5 Appendix ................................................................................... 6

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Introduction

Christmas is an annual holiday, and is celebrated by billions of people...