Kudler Fine Foods’ E-Commerce Analysis

Kudler Fine Foods’ E-Commerce Analysis Paper

Kudler Fine Foods wants to improve the functionality of their current website to be more competitive. We, Learning Team B, are assigned to this task; implementing e-commerce functionality to Kudler’s website, allowing the company to become more competitive. As part of this task, we will discuss and analyze how we will integrate online shopping cart functionality to Kudler’s site and how to optimize their site for search engines. We will also discuss the steps that where taken, challenges and obstacles that arose, changes and improvements that we made as we improved the functionality of Kudler’s website. In order to accomplish this task, we split the assignment into seven subtasks or areas of concentration. These seven subtasks are as follows: Identify basic XHTML tags and attributes used in your prototype; Compare how different web browsers display our prototype, what differences we noticed in the web browsers and what caused them; Describe how Cascading Style Sheets (CSS) were used to format the site’s web content; Explain how JavaScript® arrays, loops, and conditional statements were used in our prototype; Identify professional web development standards we used in the development of the prototype; Explain how Metadata might promote this website; and Identify the process we will use to publish, maintain, and redesign this website.

As we began to improve Kudler’s website, we started with the development of a prototype and following our seven subtasks, brought us to identifying basic XHTML tags and attributes within the prototype. In this prototype, there are several different types of simple XHTML (Extensible Hyper Text Markup Language) tags and attributes being used. While learning XHTML, we discovered that these tags are similar to HTML and found that it was as simple as understanding HTML. Tags, simply put, define the overall look and settings of the tag contents. As many web-designers/developers may know, if...