Service Firms

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B2B MARKETING

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ASSIGNMENTS

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DONE BY

DEVASHISH JHA

BATCH 2010-2012

CALCUTTA BUSINESS SCHOOL

ASSIGNMENT 1 – ACC LTD

MAJOR PRODUCTS

* Ordinary Portland Cement

* OPC 43 Grade

* OPC 53 Grade

* Blended Cement

* Fly-ash based Portland Pozzolana Cement

* Portland Slag Cement

* Bulk Cement

* Ready Mix Concrete

* ACC Concrete

Major Customers

* Individual House Builders (IHB)

* Medium Builders (MB)

* ICI - Very Large Builders

IMPACT ON SALES AND PROFITABILITY

ACC Ltd |

  |

Items | 2008 (Rs. Cr) | 2009 (Rs. Cr) | 2010 (Rs. Cr) |

  |   |   |   |

Sales | 7283 | 8027.2 | 7717.33 |

PBDIT | 1737 | 2294.39 | 1461.5 |

Wages and Salary | 416.32 | 367.72 | 461.89 |

Advertisement | 47.56 | 53.16 | 68.85 |

Raw Material Cost | 2485.44 | 2524.32 | 2839.27 |

5% Reduction in Raw Material Cost | 124.272 | 126.216 | 141.9635 |

  |   |   |   |

Increase in Profit | 7.15% | 5.50% | 9.71% |

Increase in Sales | 1.70% | 1.57% | 1.83% |

* If there is a 5% decrease in the cost of raw materials purchase then in :

2008 – 7.15% increase in profit.

2009 – 5.50% increase in profit.

2010 – 9.71% increase in profit.

* If there is a 5% decrease in the purchase of raw materials then in :

2008 - 1.706% increase in sales.

2009 -...