Case Stdy

uThe Toolbox – Case Studies

1.

Jyske Bank

The consultant might use this case study for: Illustrating one aspect of what the experience economy means Building the case for engaging with the experience economy Showing how traditional businesses are changing their approach to customers In 2006 Jyske Bank – the third largest bank in Denmark – opened its doors to a totally new and very different bank. The new concept was based on ideas from the experience economy and its objective was to make bank business less serious and pretentious. This case study describes the four pillars which the bank designed to increase the customer experience. It illustrates these with lively and engaging photographs. The case study provides a good example of how traditional businesses are recognising the need to change their offer to respond to changing customer needs: “Jyske bank did not want to compete on low interest rates and charges, and has instead differentiated itself by adding experience to the banking business. As such it has created a unique position as a very different bank by putting customer experience first.”

2.

Summerbird

The consultant might use this case study for: A brief introduction to the power of storytelling as part of the experience economy Showing how an owner can use his (her) own story to enhance his (her) product Inspiring or interesting the small producer Summerbird is a small chocolate producing company located in Funen, Denmark. In a few years it has managed to be recognized as one of the best chocolate brands in the world, and it has done so without promotion and sellers. It has focused on creating a special taste experience, based on the finest raw material, and the story that follow these raw materials. Story telling is a major part of the Summerbird universe. This case study briefly describes why and how storytelling became essential for the Summerbird business: “The stories emphasizes that these are special products, for those who wants...