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Date Submitted: 01/03/2012 10:44 PM
MANAGERS AT WORK
Vinton G. Cerf with James Euchner
AN INTERVIEW WITH VINTON G. GERF
Vinton Cerf talks to James Euchner about the future of the Internet and how it's changing innovation.
The Internet continues to create titanic shifts in everything from business models to geopolitics. It affects how companies innovate, how managers manage, and how businesses operate. Vint Cerf is one of the fathers of the Internet, having helped to develop its basic protocols. He has continued to encourage its developmentāand to be surprised by some of its consequences. In a lengthy conversation, he discusses the future of the Internet; the implications of platforms like the Internet for innovation; the social, policy, and economic consequences of the Internet; and lessons regarding innovation and business management from his experience at Google. The Future of the Internet James Euchner |JE|: Thank you for taking the time to talk with Research-Technology Management. Our readers Vinton G. Cerfis vice president and chief Internet evangelist for Google. Cerf has held positions at MCI, the Corporation for National Research Initiatives, Stanford University, and UCLA. He served as chairman of the hoard of the Internet Corporation for Assigned Names and Numbers (ICANN) and was founding president of the Internet Society. He is a Fellow of the IEEE, ACM, and AAAS, the American Academy of Arts and Sciences, the American Philosophical Society, the Computer History Museum, and the National Academy of Engineering. Widely known as one of the "Fathers of the Internet, " he received the U.S. National Medal of Technology in 1997 and the 2004 ACM Alan M. Turing Award. In 2005. he
DOI: 10.5437/08953608X5403004
THE FimiRE OF THE INTHiNET: IMPLICAFIONS FOR MANAGERS
are aware of your role in the invention of the protocols that created the Internet. Can you start by telling us a little bit about your view of the future of the Internet? Vinton Cerf |VC]: Let me respond to that on several...