Submitted by: Submitted by ghitasloth
Views: 540
Words: 10960
Pages: 44
Category: Business and Industry
Date Submitted: 01/06/2012 04:40 AM
Table of Content
Introduction 1
Problem statement 2
1. Actual Markets 2
Operational Markets 3
Israel 3
Denmark 3
Australia 4
Future Operational Markets 4
North America 4
Japan 5
China 6
France 6
The Canvas Model 6
Value Proposition 7
Downstream Customer Interface: 7
Customer Segments 7
Channels 8
Customer Relationship 8
Revenue Streams 8
Upstream Infrastructure: 9
Key Resources 9
Key Activities 9
Key Partnerships 10
Cost Structure 10
Standardization, Adaptation and Specialization; 11
Analysis of the downstream part of the Business Model 11
Analysis of the upstream part of the Business Model 11
Sustainability Portfolio 12
Clean Technology 12
Product Stewardship 13
Pollution Prevention 13
Base of the Pyramid 14
2. Expansion Pattern, Scope and Entry Modes 14
Scope 14
Systematic & Non-Systematic Approach 15
Systematic Approach 15
Non-Systematic Approach 16
Entry Modes 16
Expansion Strategy 17
3. The Four Theoretical Perspectives 21
An institutional-economic perspective 22
The learning perspective 22
The strategic competition perspective 23
Inter-organizational perspective 23
Conclusion 24
Appendix 25
References 30
Introduction
Better Place is the leader in the electric vehicle service providers and is paving the way, on a global scale, for sustainable transportation alternatives. It addresses historical problems and limitations with electric vehicles by offering an unlimited driving range in a convenient and accessible market (PR 1). The company works with a large part of the transportation ecosystem as well as, automakers, battery suppliers, energy companies and the public sector. Their goal is to rid the world of the dependence on oil for transportation and help eliminate C02 emissions. As said by Shai Agassi, “Our global economy urgently needs an environmentally clean and sustainable approach to energy and transportation. We need to rethink how to bring together consumers,...