Raport

UNIT 2: Report Format

Focus is on analysing and critically evaluating not description

1. Introduction

Brief introduction to Tesco, identify the country you have chosen and the purpose of the report – could identify the importance of strategic planning for international business

2. The management strategy used by Tesco Plc to manage its foreign subsidiaries

Could talk generally about the management strategy Tesco uses overall for all its subsidiaries. I.e. what way do they enter markets in general.

2.1 How did Tesco enter the market within the country you have chosen?

Joint venture, franchise, wholly owned subsidiary? Benefits / disadvantages? You might want to mention the political/economic/cultural environment which possibly reflected this decision

2.2 Globalisation, localisation, hybridisation (global integrative strategy) used within your chosen country?

What is the approach chosen? Benefits/disadvantages of approach for Tesco within the country you have chosen. You could mention the political/economic/cultural environment which possibly reflected this decision

3. International Culture Problems

What is culture. Nature of culture. What are the changes regarding culture when doing businesses internationally?

1. Culture of your chosen Country

Applying models eg Hofstede, Trompenaar,

3.2 Cultural problems Tesco might face/ have faced

Give evidence if there is any or else apply theory to identify possible problems due to culture.

E.g. Use cultural dimensions to identify problems, cultural problems in the communication process, communication channels, negotiation/conflict problems, cultural influence on decision making

3.3 Solutions to solve cultural problems

Tesco might have already solved some of these problems – if they have state what they did. Or else use theory to anticipate solutions which could solve cultural problems.

E.g. managing cross cultural...