Swot Analysis on Blockbuster

BLOCKBUSTER ENTERTAINMENT

Executive summary

Mission statement

It is evident that Blockbuster's mission statement has changed and evolved in response to the challenges of its competitive environment. According to the Blockbuster website, the company's mission statement is: 

"Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighbourhood convenience."

SWOT analysis

In order to analysis the overall factor which can affect the organization SWOT analysis is done. SWOT analysis helps the organization to know the internal as well as external factors which can affect the organization. The internal factor includes the strength and weakness of the company while the external consist of opportunities and threats.

Strengths

• Blockbuster provides DVDs and other related staff on hourly bases thus it has well control over their customer as the things are easily available to them in the market.

• The company produces a well quality products, also the movies and games which they are provide in updated on regular bases the user get full up to date version of the products as soon as it releases.

• The company provides it products through multiple ways in order to deliver recent and updated products to the customer.

• As the company provides its product to almost all the world thus it controls the global market.

• Blockbuster has fixed and low prices for its products

Weaknesses

• One of the weak point of the block buster is that it has no control on shipping expenses which is one of the main and most important expenses of the...