Test

Business communication

1. Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

Nestlé’s CHOCOLATE has largely been based on quality and Price-led initiatives. Brand such as KIT KAT Chocolates are priced ranges between Rs.5 - Rs.15. in addition to attractive pricing, company can promote the products giving attractive Ads on radio and TV with some promotional offers. The products can basically target for the rural customs under the middle income group, where the money spending is comparatively higher than the lower income group. To increase rural market share it will help to make awareness on quality product and the benefits to the human body on consumption of Chocolate.

I would have to promote the product through TV, Radio & print media. This covers lion share of the total population of India. Also we can promote by using billboard, people like what they can see better than what they can hear.

For Eg; we can see frequent caricature base advt for AMUL CHEESE product, the thread of the advt is basis on current affairs and it reaches the public truly and sensibly by visual and print media.

2. What business communication media you will utilize if you have to launch soap in rural India?

We must analyze the market to find out whether the targeted population more prone to listen to the radio/ TV instead of reading news papers / flyers? Live the the area where you want to launch your product. Learn how the people communicate the introduction of new products. It may mean you will need to pass out samples and let the "word-of-mouth" be resilient advertiser. To enter the rural market, it is necessary to offer products at the lowest unit price.

For Eg: Nirma soap: Nirma developed a soap targeting middle income group that was cost-effective and also less harsh to our body and can be used more days than ordinary soaps. Strategy “price sensitive quality product would create a loyal customer and the...