Submitted by: Submitted by prernabhargava
Views: 645
Words: 6035
Pages: 25
Category: Other Topics
Date Submitted: 01/22/2012 12:54 PM
Contents
Executive Summary-----------------------------------------------------------------------------3
Introduction --------------------------------------------------------------------------------------4
Industry Analysis --------------------------------------------------------------------------------5
Competitive Environment -------------------------------------------------------------------5
Strategic Group -------------------------------------------------------------------------------5
Industry Risk Factors-------------------------------------------------------------------------6
Market Segments---------------------------------------------------------------------------------7
H&M ----------------------------------------------------------------------------------------------7
Successful Factors --------------------------------------------------------------------------7
Vulnerable Areas ----------------------------------------------------------------------------8
M&S ----------------------------------------------------------------------------------------------9
Successful Factors ----------------------------------------------------------------------------9
Vulnerable Areas ----------------------------------------------------------------------------10
Strategic Options--------------------------------------------------------------------------------11
H&M ----------------------------------------------------------------------------------------11
M&S ----------------------------------------------------------------------------------------13
Conclusion --------------------------------------------------------------------------------------15
Appendices Contents
Appendix 1: Porter’s Five...