Coca Cola

QUESTION 1: Using the framework developed in this chapter, how would you describe Coca Cola’s strategy for competing internationally when it originally expanded internationally? Why did Coca Cola want to expand internationally? Dr. Paul’s Answer: Coca Cola initially began its international expansion in 1902. Just a couple of decades later, the product was sold in 76 countries, and during World War II, Coca Cola made a deal with the U.S. military to sell Coke wherever the military went. Coca Cola wanted to continue its international expansion because it believed that the U.S. market would eventually reach maturity, and that growth prospects were better overseas. For much of its initial expansion, Coca Cola followed a localization strategy, allowing each country unit to manage its own operations.

DORFLER, BEVERLY 5/13/2009 In my reading of Chapter 11 Pages 374 and 398. Coca Cola wanted to expand internationally because it saw the opportunity for huge expansion. Coca Cola with its iconic name brand new that they would be able to compete in other countries successfully. Coca Cola used the transitional strategy in which the company has attempted to achieve low costs of their products based on the locations of their markets. This particular strategy has not always been easy to operate. As the prices can be lowered in some regions, when in different geographical locations remain a factor, as there are some markets in other areas that will raise costs. Based on this Chapter 11 discussion, I feel the International Strategy would have been a better approach for Coca Cola, as the products were first produced domestically in the U.S. and then sells internationally, rather that expanded internationally. Coca Cola used to be as American as Apple Pie, not anymore.

HARRIS, SHELON (minor spelling) 5/19/2009 Coca-Cola's strategy for competing internationally is similar to McDonalds's strategy of adapting to culture differences and preferences. The four strategic positions...