Diane

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Submitted by:

Diane Del Rosario

Hermes Eugenio

2-ANTHONY

Submitted To:

Mrs. Imelda Angeles

Brief History:

Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. The Yumburger store.

In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.

To achieve its long-term goal to be the country’s food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company. These moves expanded Jollibee’s penetration in the pizza-pasta and French cafe-bakery segments. In 2000, the strategic acquisition of Chowking solidified the company’s position as the dominant leader. The move gave it leadership in the Oriental quick-service restaurant segment.

Values

• Customer Focus

• Excellence

• Respect for the Individual

• Teamwork

• Spirit of Family and Fun

• Humility to Listen and Learn

• Honesty and Integrity

• Frugality

Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

We are the best tasting QSR..

The most endearing brand…

that has ever been…

We will lead in product taste at all times…

We will provide FSC excellence in every encounter…

Happiness in every moment…

By year 2020, with over 4,000...