Communication Channel Scenarios Mgt-521,

Communication Channel Scenarios

The task is to review three separate scenarios on the student website, select the proper communication channel for each scenario, defend that choice with sound reasoning, and answer questions provided for each scenario.

Scenario #1

The vice president of operations has tasked myself, as marketing manager, along with my team, to develop a marketing strategy for entering a new beverage into the market. He has provided a deadline of one week.

The communication channel I would employ to address my team would be face-to-face verbal communication. I immediately would convene a meeting of the entire team because of the urgency (a one-week deadline for presentation of strategy) and the importance of the project. Organizing a teleconference with team members and subjecting them to outside distractions during that meeting would not be acceptable.

Conducting a physical meeting will make it much easier to convey the message, and to stress the importance and urgency of the undertaking. Information lost in e-mails and over the phone is readily transmitted in a meeting.

Also holding the meeting in one room with everybody present allows the meeting to serve as more than a kick-off. Initial work can be accomplished. A brainstorming session consisting of possible strategies, Strength/Weakness/Opportunity/Threat (SWOT) analysis, and other techniques turns the initial meeting from an informational one to an active, productive start.

After the group disperses to pursue tasks, other communication channels become acceptable for tracking progress, but it is important that the initial communication take place in a physical meeting format.

After strategy selection, it is communicated to the vice president. Once again, this becomes more effective if it happens in person. With the team in attendance, I would present the strategy to the vice president with the aid of presentation software (ex. Prezi or PowerPoint). This presentation...