Conceptulize a Business

Strategic Plan, Part I Conceptualizing a Business

Brian Riley

BUS/475

October 4, 2011

Phillip Gibbs

Strategic Plan, Part I Conceptualizing a Business

Best Detailing is an organization, which has recently begun, which specializes in Auto, Boat, and Recreation Vehicles interior and exterior detailing. Best Detailing is conventionally located in the Greater San Diego Area with detailing packages for its customers, which range from Full Service, Super Clean, Deluxe, and Ultra Supreme. Best Detailing also has mobile services, which makes it easy and convenient for busy customers to have their Auto, Boat, or Recreational Vehicle detailed at their home or business at their leisure. Best Detaining delivers quality, excellent service, and a commitment from its staff to customer satisfaction.

Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating you products and services

According to Pearce & Robison, “a company’s mission statement is a broadly framed but enduring statement of a firm’s intent. It embodies the business philosophy of the firms strategic decision makers, implies the image the firm seeks to project, reflect the firm’s self-concept, and indicates the firms principal product or service area the primary customer needs the firm will attempt to satisfy.” Best Detailing’s mission statement is to provide an engaging, responsive, and nurturing customer experience while developing a relationship, which will last for decades. Best Detailing provides superior service, which exceeds expectation, which is consistent. Our detaining experts communicate effectively with the customers from the initial contact until the vehicle, boat, or RV is returned in mint condition.

Create a vision for this organization that clearly demonstrates you decision on what you want your business to become in the future.

Best Detailing’s leadership has vision for its...