Swot Analysis

ASUSTeK SWOT Analysis

ASUSTeK SWOT Analysis

11/12/2011

11/12/2011

SWOT Analysis of ASUSTeK Computer Inc.

Section I – Organizational History

ASUSTeK Computer Incorporated is an award winning multinational computer electronics manufacturer. Founded in 1990 by TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao on April 2nd 1990, ASUSTeK is now reaching its 22nd year of business. ASUSTeK has manufacturing plants in several locations around the globe, including Taiwan, China, Mexico, and the Czech Republic. “ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.” (ASUSTeK Computer Inc., 2011) ASUSTeK has been known to pioneer many new technologies that become prevalent in computer technology of this generation. The organization has a strong tie to its care for the environment and boasts a great corporate social responsibility. The organization itself is very atypical of most Western organizations. It focuses on five virtues within the organization, those five virtues being humility, integrity, diligence, agility, and courage. “With over 420 million motherboards sold since 1990 and one in three computers housing and ASUS motherboard, it is no wonder why ASUS commands almost 40% of market...