Kudler Product Launch

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Introduction

Kudler Fine Foods (KFF) is a specialty food store with a mission to provide the finest selections in foodstuffs, wines, and related needs to their customers (UOPX, 2010).  Through Kudlers uniqueness in the fine food and wine industry, it's goal is to adjust with technology and set itself apart from it's competitors. Kudler's Wine Finder app and the identification of market needs and growth projections, through SWOT analysis and various other research tactics, Kudler is able to identify the need for the application product. The goal of this organization are to reach domestic and international market needs that will not only raise brand awareness, but establish KFF in the over seas market.

Measured benefits for this new product and services launch include:

Increased sales (relative to the competition) through longer sales life

Increased product loyalty – Getting the first opportunity to attract customers offers a great advantage in regards to customer...