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Date Submitted: 02/09/2012 01:40 PM
The Social-Powered Enterprise How social media is transforming your most important disciplines.
A Salesforce.com overview for growing businesses
Welcome to the brave new (social) world
Note to CEOs: your lurking suspicions are true. Your customers and employees, your prospects and partners are all talking about you behind your back.
They’re doing it on Facebook, Twitter and YouTube. They’re blogging, commenting, reviewing and joining user communities. And as they do so, they’re determining the value of your brand and your business.
The social media revolution has amplified the voice of every customer and empowered us all to take greater control of our relationships with the companies and brands we choose to do business with.
This eBook is for CEOs and business strategists ready to do the latter – to harness the power of social media and put it to work throughout the company. It’s based on our experience helping tens of thousands of companies of all sizes put the power of social media to work across their businesses.
Now, as a business leader, it’s your turn to choose. You can ignore this global groundswell, dismissing it as hype, or If you’re still convinced that Twitter is you can decide to understand it, rise to just for celebrity-watching and Facebook the challenges and seize the opportunities. for teenage gossip, we hope you’ll keep reading.
Not just another channel
Social media is much more than just a new medium for broadcast-style messages to an amorphous marketplace.
It’s a rich, many-to-many platform that gives all of your stakeholders a voice every other stakeholder can hear. It’s also a new medium that opens the door to instant dialogue between your people and your customers, prospects, partners and market influencers. And it’s not just popular, it’s a juggernaut…
What do we mean by ‘social media’? Social media includes any online environment in which users can create and share content, including: Public social media services...