Marketing Plan

Dunn Right Marketing Plan

Andrea Forsythe, Darren Siegard, Emmett Nixon,

Mark Koenig, and Don Noll

MKT 421

February 19, 2012

Instructor: Lois Zapernick

Dunn Right Marketing Plan

Dunn Right is a laundry services that intends to expand its current laundry and shoe repair service to include a pick-up and delivery service. The organization has recognized a need for busy businesspeople and the like to have a convenient, affordable way to get their garments cleaned and expensive shoes repaired. Adding a pickup and delivery service to the existing company has the great potential to fulfill this need.

The service that will be utilized in this paper will be a laundry and shoe repair service. What differentiates this service from other laundry and shoe repair services is that the company not only washes and folds the laundry and repairs the shoes of its customers, but it also picks up and drops the laundry and shoes off at the individuals’ homes. Although it is understood that there are many places that customers can take their laundry to be washed and shoes to be repaired and leave the customer satisfied. This company will pick up the laundry and shoes and leave the customer with the same sense of satisfaction as the other places. Additionally, the company allows the customer convenience of never needing to leave their home for such a tedious errand and wondering where they will be able to find the time in a hectic schedule to take their laundry and shoes to get them washed and repaired. The “Dunn Right” company is a fully insured company that prides itself on doing the job right so the stress of having to find time to get customers laundry washed and shoes repaired a thing of the past. I also propose that the company have a motto: “If you have dirty laundry or shoes that need to be repaired have them Dunn Right!”...