Analys

BUSINESS STRATEGY IN GLOBAL ENVIRONEMNT

MBA 2

COURSE WORK ASSIGNMENT

Strategic Analysis of HSBC and RBS

S M A Saeed

December 2009

LONDON SCHOOL OF COMMERCE

Table of Contents

1 2

2.1 2.2

INTRODUCTION THE ORGANIZATIONS

RBS Holdings HSBC Holdings

1 2

1 2

3

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9

LITERATURE REVIEW

Concept of Strategy and Corporate Strategy Hierarchical Levels of Strategy Schools of Strategy Strategic Management and Strategy Process Strategic Position External Environmental Factors Internal Environmental Factors---SWOT Analysis Strategic Choices Strategy in Action

4

4 4 5 6 7 7 11 13 13

4

4.1 4.2 4.3 4.4

CRITICAL EVALUATION

PESTEL Analysis of HSBC and RBS PLC Porter’s Five Force’s Analysis of HSBC and RBS PLC Analysis of Financial Performance Internal Analysis

15

15 16 17 18

5

5.1 5.2

FUTURE STRATEGIES DEVELOPMENT

HSBC RBS

20

20 20

6 7

CONCLUSION REFERENCE & BIBLIOGRAPHY:

21 22

1

Introduction

Global organizations are diverse in terms of both products and geographic markets. They usually comprise range of different business in the form of subsidiary companies within a holding company structure or divisions within a multidivisional structure. Strategic decisions making in global environment determine the overall direction of an organization and its ultimate viability in light of the predictable and unpredictable changes that may occur in its most important business environments. Global banking Industry has turn into powerhouse of economic growth creating ever more complex products that use risk and securitisation in business models. Banks, now a days are offering diversified financing services along with traditional banking services like savings, deposit and transfer of funds. Some of the most extreme risk-taking and complex financial activities of the banking industry are vulnerable to the over all health of the world economy. The two of the most important banks with...