Pepsi Management Project

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Group Members

Submitted to

TABLE OF CONTENT

DEDICATIONS 7

Introduction 8

Executive Summary 8

Mission Statement 8

Objectives 9

The Business 9

Background 12

Shareholders 12

Corporate Citizenship 12

PepsiCo Headquarters 13

PepsiCo's History Timeline 14

MAIN PRODUCTS OF PEPSICO 16

1. Frito-Lay North America 16

2. PepsiCo Beverages North America (PBNA) 17

3. PepsiCo International 18

4. Quaker Food North America 18

INGRIDIENTS IN PEPSI 19

Brands Introduced In Pakistan 19

Pepsi Logos 20

Types of Pepsi 20

Distribution system 21

Difference 21

Direct Delivery System 21

Indirect Delivery System 21

Marketing Personnel 23

Macroenvironmental Analysis 23

Pest Analysis 23

POLITICAL AND LEGAL 23

Tax laws 24

Stability of government: 24

Foreign trade regulation: 24

Attitudes towards foreign country: 24

ECONOMIC 25

GDP trends: 25

Inflaction rate: 25

Unemployment level: 25

Interest Rate: 25

Energy availability and cost: 26

Disposable income: 26

SOCIOCULTURAL 26

Life style changes 26

Consumer activism: 27

Life expectances 27

Growth rate of population: 27

Birth rate: 27

Shift in regional distribution: 27

Wage / Price control: 27

TECHNOLOGICAL 28

Total government spending for R & D 28

Industry spending for R&D 28

New products: 28

Productivity improvements through automation 28

References: 29

Market Analysis 29

COMPETITIVE PRODUCTS 29

Direct Competitors: 29

Indirect Competitors: 29

Issues and Opportunities 31

Strengths 31

Weaknesses 32

Opportunities 32

Threats 33

Goals 34

Financial Ratio Analysis 34

Marketing goal 36

Specific Marketing Strategy 37

Advancement in Products 37

Launching of new product: 37

Product Differentiation Strategy: 37

Product Lifecycle: 38

Prices: 38

Profit Maximization: 39

Consumer Satisfaction: 39

Affordable Price: 39

Promotion Strategies 39

1. Advertising: 39...