Submitted by: Submitted by 5991399
Views: 905
Words: 10116
Pages: 41
Category: Business and Industry
Date Submitted: 02/21/2012 11:35 AM
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TABLE OF CONTENT
DEDICATIONS 7
Introduction 8
Executive Summary 8
Mission Statement 8
Objectives 9
The Business 9
Background 12
Shareholders 12
Corporate Citizenship 12
PepsiCo Headquarters 13
PepsiCo's History Timeline 14
MAIN PRODUCTS OF PEPSICO 16
1. Frito-Lay North America 16
2. PepsiCo Beverages North America (PBNA) 17
3. PepsiCo International 18
4. Quaker Food North America 18
INGRIDIENTS IN PEPSI 19
Brands Introduced In Pakistan 19
Pepsi Logos 20
Types of Pepsi 20
Distribution system 21
Difference 21
Direct Delivery System 21
Indirect Delivery System 21
Marketing Personnel 23
Macroenvironmental Analysis 23
Pest Analysis 23
POLITICAL AND LEGAL 23
Tax laws 24
Stability of government: 24
Foreign trade regulation: 24
Attitudes towards foreign country: 24
ECONOMIC 25
GDP trends: 25
Inflaction rate: 25
Unemployment level: 25
Interest Rate: 25
Energy availability and cost: 26
Disposable income: 26
SOCIOCULTURAL 26
Life style changes 26
Consumer activism: 27
Life expectances 27
Growth rate of population: 27
Birth rate: 27
Shift in regional distribution: 27
Wage / Price control: 27
TECHNOLOGICAL 28
Total government spending for R & D 28
Industry spending for R&D 28
New products: 28
Productivity improvements through automation 28
References: 29
Market Analysis 29
COMPETITIVE PRODUCTS 29
Direct Competitors: 29
Indirect Competitors: 29
Issues and Opportunities 31
Strengths 31
Weaknesses 32
Opportunities 32
Threats 33
Goals 34
Financial Ratio Analysis 34
Marketing goal 36
Specific Marketing Strategy 37
Advancement in Products 37
Launching of new product: 37
Product Differentiation Strategy: 37
Product Lifecycle: 38
Prices: 38
Profit Maximization: 39
Consumer Satisfaction: 39
Affordable Price: 39
Promotion Strategies 39
1. Advertising: 39...