Caterpillar B2B

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Submitted by to the category Business and Industry on 02/24/2012 11:10 PM

Project Report-B2B Marketing

Project Report-B2B Marketing

Acknowledgement

Executive summary

Table of Contents

Sr.No. | Chapter Names | Page No. |

1 | Introduction | 4 |

2 | History | 4 |

3 | Vision, mission and business model | 4 |

4 | Products Portfolio | 5 |

5 | Product and Service Analysis | 8 |

6 | Marketing Activities | 8 |

7 | Industry Scenario | 11 |

8 | Competetive Scenario | 12 |

9 | Market Performance | 12 |

10 | Key Success Factor | 21 |

11 | How to Sustain Leadership | 23 |

12 | Reference | 25 |

Introduction

Caterpillar, Inc. manufactures and sells construction and mining equipment, diesel and natural gas engines, and industrial gas turbines worldwide. Its machinery business includes the design, manufacture, marketing, and sale of construction, mining, and forestry machinery, such as track and wheel tractors, track and wheel loaders, pipelayers, motor graders, wheel tractor-scrapers, track and wheel excavators, backhoe loaders, log skidders, log loaders, off-highway trucks, articulated trucks, paving products, skid steer loaders, and related parts.

The company also engages in the design, manufacture, remanufacture, maintenance, and services of rail-related products, as well as offers logistics services. The company's engines business comprises the design, manufacture, marketing, and sale of engines for its machinery; electric power generation systems; on-highway vehicles and locomotives; and marine, petroleum, construction, industrial, agricultural, and other applications, as well as comprise related parts.

Caterpillar, Inc. also engages in the remanufacture of the company's engines, and various machine and engine components, as well as provides remanufacturing services for other companies. Its financial products business includes the provision of various financing alternatives to customers and dealers for the company's machinery and engines, solar gas turbines, and other...

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