Traditional vs. Online Retailing

Comparing the online and the traditional retailing Business English II.

Faculty of Business and Economics

University of Pécs

21 March, 2011

Comparing the online and traditional retailing

Introduction:

Until the end of the 20th century generally there was only one shopping habit by which the consumer went into a shop and bought products and goods what they wanted. But in the 21th century it has changed. Now it is otherwise .With the development and spread of the internet the shopping via network has already became more common in the end of the 20th century. Nowadays the online retailing becomes increasingly well-known shopping style of the society besides the traditional retailing.

Traditional retailing

As is mentioned there are two main habits what people applies to simply do the shopping or buy something special. One way in traditional shopping, you should simply take a ride in your car to your favourite shopping center or store and you buy things what you want or need. By these cases you can pay with cash or your credit card. You have also the opportunity to see and investigate the product before you purchase it and you can keep an eye on your credit card if you want to pay with it.

It existed and exists today also from thousands of years when people simply went to the market and bought there some things. Another way which is an innovation compared to another form of shopping is online retailing or in other words e-commerce. But first of all how it looks like the online retailing itself?

Online Retailing

Online retailing means that you just need a device it can be a computer a netbook or simply a cell phone and a corresponding internet access. As its name shows the whole process takes place on the internet. How it looks like the whole process?

Firstly you should search for a product you are looking for it might be clothing, electronics, tickets, books or anything else. Finding things online is pretty easy. You have to...