Kudler Fine Foods Product Launch

Abstract

Kudler Fine Foods, a gourmet grocery store based in Italy, is opening its first international store in France this summer with an exquisite selection of products and are launching their Frequent Shoppers Loyalty Program. Kudler’s European bakery products are baked fresh each morning. Kudler carries over 250 varieties of cheeses from 21 different countries, specialty dairy products such as Irish Butter, organic eggs, and organic milk, as well as fresh meat and seafood purchased from the local butchers and fishermen each morning. The produce department offers 350 different varieties of fresh fruits, vegetables, herbs, and spices from around the world (University of Phoenix, 2011).

Kudler’s will launch their Frequent Shopper Program in Italy first since they have an established customer base to gage its success on. After this product launch is established in Italy, then Kudler will launch it in France using the market research and costs from Italy as a guideline to improve outcomes. The French store will entice customers to become loyal by the benefits of the Frequent Shopper Program (University of Phoenix, 2011).

Kudler Fine Foods Product Launch

Kudler Fine Foods is an upscale chain of stores was established in 1998 by Kathy Kudler. The store carries a wide range of luxury provisions including meats, dairies, wines, and produce. It prides itself on providing the freshest products to consumers (University of Phoenix, 2011). Though based in Italy, the store also has several thriving locations in central California. Looking towards further growth and profitability, the unique chain has chosen to venture into the international French economy with a new incentive Frequent Shoppers Loyalty program providing rewards for loyal customers on specific items. To make the product launch a success, pertinent advice was obtained from business scholars. Below the details are outlined considering every aspect of the rewards product launch.

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