Organization and Behavior

Organizational Behavior and Communication Paper

Karen Leggett

University of Phoenix

Communications for Accountants

COM/530

Brent Smith

October 17, 2011

Organizational Behavior and Communication

Introduction

Starbucks consider themselves to be in the human service business, not the customer service business. This means the coffee has to be excellent. Starbucks mission is to inspire and nurture the human spirit from one person, one cup, and one neighborhood at a time (Starbuck, 2001). In this paper, the culture of Starbucks Coffee Company, and whether the espoused values align with enacted values will be brought to one’s attention. Also in this paper an explanation of the extent of communication in an organization determined by the organizations culture.

Briefly describe the Culture of the chosen organization, noting whether the organization’s espoused values align with its enacted values. To what extent is communication in an organization determined by the organization’s culture?

Coffee is the number one choice at Starbucks, from the source and developing to how it roast and brews. Starbucks wants the vision to inspire others and be meaningful to people. Without people, there wouldn’t be a Starbucks and with people there can be something more than coffee. At times there may be a price to pay when trying to stay true to values, whether it is family or the organization.

Starbucks quickly figured out that when there was pain of economic pain, conflict, or disappointment over a failed idea Starbucks stood strong of believing that there values was still there values, and sticking to them was more important than anything. They knew that if the trust were broken with the organization and the customers, Starbuck wouldn’t be who they are, and they surely wouldn’t be on the right path.

Part of trust surrounds the belief that people matter and they had to show it in everything they do. For example, Starbucks was adamant...