Coca Cola Five Forces Analysis

|Beirut Arab University |

|faculty of commerce & andBussiness Adminstration |

|MBA Programme Spring-2011 |

| |

|Strategic Management |

|Creating competitive advantage |

|Assignment |

|Coca-Cola Porter's five forces analysis and diverse value-chain activities in different areas |

|The impact of the Research Councils on the Coca-Cola value chain by creating absolute effective position. |

Presented to: Prof. Amal El Kurdi

Presented by: Roula Jannoun

Date: May 23rd .2011

Pages: (23) Including Cover

Introduction

Coca-Cola Company is the world's largest nonalcoholic beverage company. It offers a portfolio of world class quality sparkling and still beverages, starting with Coca-Cola® and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax and energize.

Coca-Cola has more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five soft-drink brands are: Coca-Cola, Diet Coke®, Sprite® and Fanta®. Thums Up and Limca, which are formulated to appeal to local cultures and lifestyles. With operations in...