Submitted by: Submitted by Roulajn
Views: 2578
Words: 6070
Pages: 25
Category: Business and Industry
Date Submitted: 02/29/2012 07:34 PM
|Beirut Arab University |
|faculty of commerce & andBussiness Adminstration |
|MBA Programme Spring-2011 |
| |
|Strategic Management |
|Creating competitive advantage |
|Assignment |
|Coca-Cola Porter's five forces analysis and diverse value-chain activities in different areas |
|The impact of the Research Councils on the Coca-Cola value chain by creating absolute effective position. |
Presented to: Prof. Amal El Kurdi
Presented by: Roula Jannoun
Date: May 23rd .2011
Pages: (23) Including Cover
Introduction
Coca-Cola Company is the world's largest nonalcoholic beverage company. It offers a portfolio of world class quality sparkling and still beverages, starting with Coca-Cola® and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax and energize.
Coca-Cola has more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five soft-drink brands are: Coca-Cola, Diet Coke®, Sprite® and Fanta®. Thums Up and Limca, which are formulated to appeal to local cultures and lifestyles. With operations in...