Str 581 Week 6

Running head: Strategic Plan

Strategic Plan

University of Phoenix

STR/581 – Strategic Planning and Implementation

February 14, 2011

TABLE OF CONTENTS

EXECUTIVE SUMMARY …………………………………………………………..… 4

CURTISS WRIGHT COMPANY BACKGROUND…………………………………. .5

ORGANIZATIONAL MISSION, VISION, AND VALUE STATEMENTS………… 5

ENVIRONMENTAL SCAN……………………………………………………………. 5

EXTERNAL ANALYSIS………………………………………………………… 6

CUSTOMER ANYLYSIS…………………………………………………… 6

COMPETITIVE MARKET…………………………………………………….7

MARKET ANALYSIS…………………………………………………………8

ENVIRONMENTAL ANALYS………………………………………………..8

INTERNAL ANALYIS……………………………………………………………..9

STRATEGY ALTERNATIVES……………………………………………………….… 15

VALUE DISCIPLINES………………………………………………………….… 15

GENERIC STRATEGY…………………………………………………………….16

GRAND STRATEGY…………………………………………………………… ...16

RECOMMENDADED STRATEGY…………………………………………………..… 17

IMPLEMATATIONS…………………………………………………………………….…9

OBJECTIVES………………………………………………………………….…….10

FUNTIONAL TACTICS…………………………………………………………….10

ACTION ITEMS …………………………………………………………………….11

MILESTONES ………………………………………………………………… …...12

TASK AND TASK OWNERSHIP ………………………………………………….12

RESOURCE ALLOCATION ………………………………………………………..13

ORGANIZATIONAL CHANGE MANANGEMETN STRATEGIES……............. 14

KEY SUCCESS FACTORS AND FINANCIALS…………………………………… 15

RISK ASSESMENT PLAN …………………………………………………………... 13

RISK MANAGEMENT ………………………………………………………... 13

RISK IDENTIFICATION ASSESSMENT ……………………………………. 13

RISK MITIGATION AND CONTIGENCY PLAN ……………………………. 14

CONCLUSION …………………………………………………………………………. 18

REFERENCES ………………………………………………………………………… 19

APPENDIX A ………………………………………………………………………….. 22

APPENDIX B ………………………………………………………………………….. 24

APPENDIX C ………………………………………………………………………….. 26

APPENDIX D ………………………………………………………………………..… 27

Executive Summary

Concerned with its ability to gain and sustain its market position against major competitors,...