Strama Paper

I. CURRENT SITUATION

A. Current Performance

* A well known company, it has set standards in the Alcoholic Beverage industry, and is the largest producer of beer in the Philippines. With stable financials and products, they have consistently dominated the market for beer in the Philippines. It has been well positioned to capture further volume growth and market share in the Philippine beverage industry.

B. Strategic Posture

I. Mission

* Since separating from its parent company the San Miguel Corporation, San Miguel Brewery continue to maintain its mission as to make everyday life a celebration.

* We will lead the growth of the beverage industry, equipped with our more than a century tradition of brewing excellence

* We will be the brand, business partner and employer of choice, delivering superior long term value to our stakeholders

* We will make accessible in existing and new markets our world class portfolio of products and services to continuously delight .the tastes and preferences of our consumers

* Through our products, every occasion will be a drink to life, a celebration like no other.

II. Objectives

* To be the leading brewery in the Philippines.

* To provide good quality products for consumers satisfaction.

* To strengthen its presence in its existing markets in the Asia Pacific while penetrating new export markets.

III. Strategies

* We continue to delight our customers here and abroad with our relevant brand-building programs made better and bigger every year. Consumers were treated the entire year to a series of activities designed to grow the SMB tradition of bringing people together beyond cultures, across boundaries.

* Sustain domestic dominance and continue the expansion of the San Miguel brand abroad.

* In the Philippines, we went the extra mile in creating innovative programs for signature events such as Oktoberfest, Summer Babad and...