Marketing

Outline

I. ABSTRACT

A. NINTENDO PURPOSE

B. USAGE DEMOGRAPHICS

C. HISTORY

II. SWOT ANALYSIS

A. Wii

B. SONY PLAYSTATION 3

C. MICROSOFT XBOX 360

III. MARKETING ENVIRONMENT

A. MICROENVIRONMENT

1. COMPANY

2. SUPPLIERS

3. COMPETITORS

4. MEDIA

5. DISTRIBUTORS

B. MACROENVIRONMENT

1. COMPANY

2. CUSTOMERS (Demographic)

IV. MARKETING STRATEGY / MARKETING MIX

A. PRODUCT

B. PRICE

C. PLACE

D. PROMOTION

V. CONCLUSION

ABSTRACT

This Marketing Analysis is on the Nintendo Wii Gaming System. Wii has been out in the market since November 2006. This new aged motion controlled gaming system has attracted children of all ages from grade school to grandmas (Gaudiosi, 2007). It has become the new aged way to play video games at a low cost. Nintendo decided to place the value of the consumer over the value of the expensive high tech graphics like its competitors Sony and Microsoft. Nintendo has been involved in high tech gaming since 1985 and until the release of Wii was about to lose all of what this Japanese company has built due to fierce competition by Sony and Microsoft.

SWOT ANALYSIS

|STRENGTHS: |WEAKNESSES: |

|Simple to use with controller used as a motion device to move around. |The joystick can falter and can be easily damaged as it has very |

|As your body moves so does the action on screen. |sensitive parts. |

|Attracts gamers from the very young to the very old. |Console strength as it is built with a cheaper chip that does not |

|Even more affordable than its release price $249.99 and now...