The Intel Corporation

The Intel Corporation (93)

Table of Contents

History 2

Products/Scope 3

Environmental Trends 6

Competitor Analysis 10

Corporate Strategy 12

Business Level Strategy 15

Marketing Strategy 17

Target Markets 19

Product Positioning 20

Evaluation 22

Suggestions 22

Information 23

References 25

The Intel Corporation

History

In the 1960’s the size of computers were very large. One computer could take up a whole room of space. The size of the computers was taken by the computer’s memory. They used magnetic core memory, which was the leading technology at that time. Their expensive processing power was only available to a select few in government labs, research universities, and large corporations. Researchers knew something smaller needed to be invented. Gordon Moore and Robert Noyse started working on the project and founded the Intel Corporation on July 18, 1968. The main purpose of the company was to build smaller and cheaper memory, based on semiconductor technology, which was a better alternative to magnetic core memory.

Intel first came up with the design to use silicon memory. The silicon semiconductor was smaller in size, had greater performance, and reduced energy consumption. Although the silicon memory was much more expensive than magnetic core memory, Intel’s founders felt that the semiconductor memory’s advantages would convince manufacturers to try the new technology. Around this time Japanese manufacturer Busicom asked Intel to design a set of chips for a high performance calculator. The calculator called for at least 12 custom chips. After three years Intel built the memory for the calculator on only one semiconductor chip. This not only met Busicom’s calculator needs, but it could be plugged into a variety of applications without needing to be redesigned. After completing the calculator semiconductors, Intel had many new ideas for the semiconductor they had built. There was only one problem; Busicom owned the rights to...