Submitted by: Submitted by carolreilly
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Category: Business and Industry
Date Submitted: 03/12/2012 07:53 AM
:The Release Brand Analysis of Nintendo Before
2006 Market Introduction of Wii During R&D stage (2003-2005)
As Presented By:
Nicole Arena Jann Rey Pontillas Kelsey Wells
COMPANY OVERVIEW
Brief Company History
• Japanese-based company founded by Fusajiro Yamauchi in 1889. • Globally operates in Japan, America, and Europewith a large portion of operations in Japan. • Develops and manufactures interactive entertainment products: Home video game entertainment products in addition to playing cards.
COMPANY OVERVIEW
Evolution of Product Line
Year
1985 1989 1991
Product
Nintendo Entertainment System Game Boy Super Nintendo ES
Developments
1st ever home console gaming system, Mario, Zelda Portable Gaming More processing power = more entertaining games
1996
1996 1998 2001
Nintendo 64
Game Boy Pocket Game Boy Color Game Boy Advance
3D gaming First 64 –bit system
Smaller portable gaming
Larger screen Better graphics
2001
2003 2004 2006 2006
Nintendo GameCube
Game Boy Advance SP Nintendo DS Nintendo DS Lite Revolution (Wii) *
Optical disc games (vs. cartridges)
Smallest design 2 screens, touch-screen, wi-fi Smaller-lighter Wireless , Interactive play
COMPANY OVERVIEW
Events Leading Up to 2006 Wii Console Release
• Nintendo was losing market share to competing video game entertainment systems
• Nintendo was market leader up until 1994 when Sony issued its PlayStation, and eventually PlayStation 2 and PlayStation 3. In addition, Microsoft came out with Xbox 360 in 2001. 2005: Sony #1, Microsoft #2, Nintendo #3
• The environment for video game entertainment systems had become increasingly competitive
• Focus on graphics and resolution • Decreasing PLC • High Switching Cost
• Nintendo was the leader in hand-held portable gaming
• Sony's launch of the PSP in 2005 was anticipated to pose a threat to the Nintendo DS.
COMPANY OVERVIEW
Events Leading Up to 2006 Wii Console Release
• Sales for GameCube were low...