Luving Hut Swot Analysis

Loving Hut SWOT Analysis

Strengths

- Loving Hut (LH) is the most popular vegan restaurant in San Diego.

- LH has a unique menu choice.

- LH prides themselves on high customer satisfaction with a quality menu.

- LH offers a menu that is world class with regards to taste. It provides fresh and healthy ingredients.

- LH has a drive through wind for sales.

- LH has a small margin of competition in the San Diego Market place.

- LH is the first vegan restaurant with a fast food menu for drive through.

Weaknesses

- LH's menu choice targets a narrow market is smaller than other fast food chains with drive through service.

- LH's marketing and advertising campaign does not provide a great awareness to the larger markets regarding the benefits of its menu choices.

- LH has no online ordering capabilities.

Opportunities

- LH's new drive through service and fast food menu is the first in the San Diego Vegan restaurant market.

- Market expansion by providing drive through service and fast food menu at all LH restaurants.

- Innovation by providing online ordering from fast food menu.

Threats

- New advertising costs to let target market know about LH's new services.

- New entrants into the vegan market may copy same model.

- Location might be a threat if there is not heavy traffic near the location.

- Unique market niche with smaller target population.

Based on the SWOT analysis conducted on the new drive thru service and vegan fast food menu, there are is an area where Luving Hut can focus on in order to ensure its top performance and continued growth. Luving Hut must focus on letting its target market know of its new concepts for customer convenience. This can be done by creating a dynamic advertising and marketing campaign that will inform its current and future customer base. This will required a bigger advertising budget.