Swot Analysis

Introduction

Woolworths limited, opened its first bargain basement in Sydney 1924, is now the largest retailer in Australia and ranked the 26th position in the global market based on the Deloitte Touche Tohmatsu's Global Powers of Retailing report 2010. According to a new survey, Woolworths Ltd, together with Wesfarmers, which is the its main competitor, has taken almost 40 per cent of the retail sales in Australia market last year with their interests extended to wide range of services, including groceries, fuel, liquor, gambling, general merchandise and electronics.

Woolworths limited business model and market strategies

Woolworths limited is one of the largest diversified retailers in Australia market and its main market activities include operating supermarkets, petrol stations, general merchandise stores and hotels. Woolworth limited’s long-term objectives are to be treated as the leader of sustainable retailing in Australian retailing market. For these objectives, Woolworth limited tries to establish a more suitable corporate responsibility model. There are some segments in their corporate responsibility model. For instance, they are corporate responsibility, market place, shareholders engagement, governance, workplace, environment and community. (Woolworth limited corporate reasonability report)

http://woolworthscrr09.reportonline.com.au/our_approach.php

Furthermore, the market strategies are also altered because of the overall market environment changes. The company established one sustainability strategy in 2007. It requires the firm to take sustainability criteria and considerations into account in any major investment decisions. Considering about another key aspect of the world retailing market, the natural environment becomes more essential for the retailing market. Encountering with this problem, Woolworth limited implements a globally consistent emissions trading scheme to reduce the negative influence on the environment. The...