Entrepreneurship

Introduction to Entrepreneurship

Session 1

Olivier Witmeur

September 2011

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Desired outcomes of the session

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Introduce the course

Tour de table

What is entrepreneurship, what are the key constructs

Who is the entrepreneur

• AGENDA

1. Introduction

2. Course design and organisation

3. About entrepreneurs

4. What entrepreneurship is

GEST-S547 - 2011-2012 © Olivier Witmeur

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1. INTRODUCTION

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What have these companies in common?

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Delhaize , Colruyt, Leclerc, Sears & Roebuck

Solvay, Pfizer, Yves Rocher

Citroen, Renault, Ferrari

McKinsey, Deloitte & Touche, JP Morgan

McDonald, Neuhaus

Dell, Hewlett-Packard

Siemens, Dyson

GEST-S547 - 2011-2012 © Olivier Witmeur

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Examples of successfull entrepreneurs

GEST-S547 - 2011-2012 © Olivier Witmeur

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Entrepreneurship is …

(3 minutes)

GEST-S547 - 2011-2012 © Olivier Witmeur

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La laiterie du Berger – Danone Latitudes

GEST-S547 - 2011-2012 © Olivier Witmeur

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2. COURSE DESIGN

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Desired outcomes of the course

• Understand why entrepreneurship matters

• Introduce key-concepts and best practices in various settings

• Develop your entrepreneurial mindset

• At the end of the course each student must be able to:

– Assess entrepreneurial opportunities in various contexts

– Identify and master the main challenges associated with their exploitation

– Understand when and where entrepreneurial management style is relevant

 End-up with more open questions than definitive answers!

 Have fun…

GEST-S547 - 2011-2012 © Olivier Witmeur

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Central questions

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Who is the entrepreneur?

To what extent are entrepreneurs different from managers?

What makes a good idea?

How to start when you don’t have the resources needed?

What are the typical strategies for starting-up and growing a new venture?

What does it take to support an entrepreneurial business ecosystem?

How entrepreneurship...